Valicoff Fruit Co., started by Rob Valicoff in 1977, is a family-owned business centered in Washington’s Yakima Valley. The Valicoff family has been farming in the Yakima Valley since the 1930’s when they started with five acres growing vegetables. Today, Brett Valicoff, general manager, is the fourth generation in the family to continue the legacy. From their facility in Wapato, they pack and ship peaches, nectarines and apricots for distribution throughout the U.S., and apples are shipped both domestically and internationally to customers as far away as Canada, China, Mexico, Central America and the United Arab Emirates.
Brett Valicoff shared a few ways the company is giving back, both locally and statewide through a partnership with Feeding Washington. “It’s our duty as humans to help everyone out. Feeding Washington helps to get more of the edible product out to consumers and to put something that is healthy to eat in front of people that might not get this opportunity,” he said.
Valicoff says he hates to see good food wasted when he knows it could still be used.“It’s very important to Valicoff to work with companies like Feeding Washington. One of my biggest struggles when watching fruit get packed is the amount of edible product that cannot be packed due to blemishes or other items. The fruit still tastes the same, is edible, and yet we have not been able to get this out to the fresh market,” he said.
“With the amount of people in this country that go hungry it’s crucial that we strive to get our entire edible product to other outlets where it will be eaten.”
Valicoff says he’d like to keep growing the amount of business he does with Feeding Washington in 2017, in addition to other community improvement projects his business takes on. “We feel that every little bit helps, and if we can help provide a cleaner and safer community then we are doing our part.”
Hear more from Brett about our partnership!